Marketing and Communications

OUR PURPOSE

We communicate the achievements and successes of our three areas of activity – teaching, research, and knowledge transfer – to the general public and to internal stakeholder groups. In doing so, we adopt a topic- and target group-oriented approach on all our channels. We competently inform interested parties about our range of study programmes using digital and analogue touch points. Moreover, we organise events with a strong innovation and networking aspect.

Our areas of expertise

Corporate communications

• Media relations & social media
• Corporate publishing
• Moving-image communications
• Photography & corporate design

Marketing

• Stakeholder marketing
• Web editing & management
• School marketing
• Digital & analogue campaigns – lead management

Events

• Event organisation (public events such as conferences & congresses, academic ceremonies, information events for interested parties)
• Event sponsoring
• Room sponsoring