Digital Marketing & Communication
Master programme
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Digital Business & InnovationWelcome to the World of Marketing!
The master degree programme Digital Marketing & Communication is your ticket to the dynamic industry of marketing and advertising. Keep abreast of the times with this practice-oriented education and pave the way for your career in national and international agencies and marketing departments.
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The study programme has the rating “PRVA tested”.
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FAQ
Why should I study Digital Marketing & Communication?
You want to effectively support companies in their (digital) communication activities?
The master degree programme Digital Marketing & Communication provides you with all the tools you need: Our students acquire the relevant competencies in the fields of marketing, public relations, advertising, event management, digitalisation, and online marketing that are essential for a company’s economic success.
What exactly is Digital Marketing?
Digital Marketing combines different forms of online marketing including social media marketing, content marketing, mobile marketing, and search engine optimisation while using digital technologies and tools at the same time.
The objective is to present and sell a product, a service, a company, or a brand in the best way possible, to increase its popularity, or to reach a relevant target group as fast and cost effectively as possible.
What are my job prospects as a graduate of the master degree programme Digital Marketing & Communication?
This education in keeping with the times paves your way for a career in renowned national and international agencies as well as in the marketing, social media, public relations, and event management divisions of prominent companies.
Acquire in-depth knowledge in digital/online marketing, social media marketing, event and live marketing, advertising, public relations, communication design, advertising art, and direct marketing.
You can find a selection of possible career opportunities and activities here.
Are there possibilities for specialisation?
We want to promote the interests of our students in the master degree programme Digital Marketing & Communication as best we can. To this end, we offer 5 specialisation options, and the students need to select 2 of them:
- Advertising
- Public Relations
- Event and Live Marketing
- Direct Marketing
- Communication Design and Advertising Graphics
How is the master degree programme Digital Marketing & Communication organised?
The courses in the master degree programme Digital Marketing & Communication are organised in blocks. This improves the compatibility of studying and part-time work:
- Duration: 4 semesters
- Block teaching: full-day (Monday to Wednesday), mix of online and on-site teaching
- Use of digital tools in teaching
- Language of instruction: largely German, occasionally English