“Marketing” is a central function of business administration and refers to a number of aspects including but not limited to production and procurement. In practice, the term “marketing” is often reduced to advertising, PR, and other communication instruments. Formally, however, it also includes issues such as pricing, product development, distribution, etc.

After completing this study programme, you have the opportunity to start your career either in the marketing departments of interesting companies or in various agencies such as social media, PR, or event agencies. You typically start out as a “junior” in the respective field.

A “Practice Lab” is a course that is exclusively dedicated to the application and practical implementation of knowledge. The students work directly on concrete projects that are made available by a real partner company. These could, for example, include the development of an advertising concept.

The vocational internship has a duration of 11-12 weeks (full-time employment).

The vast majority of courses are held with physical attendance on site. There are, however, some sessions/course that take place in an online setting.