Course Contents

Basics (1st semester)

In the first semester, expand your knowledge in the fields of business, law, ethics, CSR and communication theory. Prior knowledge is taken into account or expected in certain individual courses.

Through the teaching of soft skills such as negotiation and media training, students acquire important additional qualifications. The enhancement of English language skills increases the international competitiveness of our graduates.

Specialisations (2nd and 3rd semester)

In the 2nd and 3rd semesters, you can specialise in individual areas of specialisation according to your interests. Choose 2 of the 5 compulsory elective modules.The choice of electives does not depend on the students’ areas of specialisation in their bachelor degree.

Event and live marketing

This includes the handling of events including strategic planning and embedding in the overall communication. Special emphasis is placed on the planning and implementation of the specialist events "EVENTcon" and/or "MEDIAcon".

Advertising

The Advertising module examines contemporary aspects of advertising impact, such as neuromarketing and multi-sensory advertising. Students implement an online campaign with a focus on display advertising in semester 3. 

Public Relations

In this elective, students acquire the knowledge and skills they need to become public relations strategists.  The topics covered relate primarily to strategic PR objectives, including performance measurement. Students can focus on reputation management, corporate social responsibility, lobbying, political communication and online PR.  

Within the framework of the project in the 3rd semester, comprehensive PR concepts (e.g. for the Europa-Forum Wachau) are implemented or focal topics such as crisis PR (with the support of Gaisberg Consulting) are developed.

Direct Marketing

The Direct Marketing elective turns the spotlight on digital channels including e-commerce and newsletter marketing. In semester 3, students plan a direct marketing campaign with one of our industry partners, such as Tchibo/Eduscho.

Communication Design and Advertising Graphics

In this compulsory elective module, students can deepen their programme knowledge in special design software and train their creativity (e.g. image editing, illustration, corporate design, designing packaging). After completing the module, they are able to create graphic elements and integrate them into concepts. Furthermore, the participants gain a better understanding of the work processes of a graphic designer and can thus organise cooperation more efficiently.

Additional qualifications and opportunities

During the programme, students have a range of opportunities to acquire additional skills:

• Using the facilities at the university's usability and counselling lab
• Participating in event planning and organisation processes (e.g. MEDIACon, EVENTcon)
• Attending the Communications Industry Trends lecture series
• Attending guest lecture series (e.g. General Manager, Red Bull Media House)
• Summer University (e.g. in Munich)
• Google AdWords Certificate
• Contributing to Campus Media by working on SUMO magazine, Campus Radio or c-tv
• Mentoring programme